1) Who we are
This Privacy Policy explains how Local X Duma Marketing (“Local X”, “we”, “us”) collects and processes personal data when you visit localx.world and when you contact us or use our services.
- Business name: Local X Duma Marketing
- Address: Balfrinstrasse 14, 3930 Visp, Switzerland
- UID: CHE-334.936.697
- Email: contact@localx.world
- Phone/WhatsApp: +41 076 654 0868
- Website: localx.world
2) What data we collect
We may collect the following categories of personal data:
A. Data you provide
- Contact and lead forms: name, email, company, phone number, selected service, message content.
- Newsletter / updates: email address (if you subscribe).
- Communications: information you send via email, phone, WhatsApp, social channels, or other communication methods.
B. Data collected automatically
- Technical data: IP address, device and browser data, timestamps, pages visited, referrer URL, approximate location (derived from IP), and server/security logs.
- Cookies and similar technologies (see Section 6).
C. Data processed when delivering services
Depending on what you purchase or request, we may process:
- Business contact data (names, emails, phone numbers of your team).
- Project assets you provide (logos, photos, videos, texts).
- Configuration and integration details (e.g., review platform links, messaging channel settings, social sharing settings).
- If you use our review management software, additional processing may occur as described in Section 7.
3) Why we process data (purposes)
We process personal data to:
- Respond to inquiries and provide consultations, offers, and proposals.
- Deliver and support services (3D hologram solutions, QR/NFC stand, AR menus, review management software, and related automation).
- Communicate operational information (onboarding, support, scheduling, updates).
- Send marketing updates if you opted in (newsletter or equivalent consent).
- Maintain website security, prevent abuse/fraud, and improve site performance.
4) Legal bases (Switzerland nFADP and, where applicable, GDPR)
We rely on one or more of the following, depending on context:
- Consent (e.g., newsletter sign-up, optional cookies).
- Contract / pre-contractual steps (to provide offers, onboard you, deliver services).
- Legitimate interests (security, abuse prevention, service and website improvement, basic analytics where permitted).
- Legal obligations (accounting, recordkeeping, dispute handling).
5) How long we keep data
We keep personal data only as long as necessary for the purposes above:
- Leads/inquiries: typically 12–24 months after last interaction (unless you become a client).
- Client/project data: for the duration of the relationship plus retention required for legal/accounting/dispute purposes (often 5–10 years, depending on record type).
- Newsletter: until you unsubscribe.
- Server/security logs: typically 30–180 days, unless needed for security investigations or legal claims.
6) Cookies and tracking
We may use cookies and similar technologies for:
- Essential functions (security, stability, load/performance, form integrity).
- Preferences (if enabled).
- Analytics (if enabled).
- Marketing/remarketing (if enabled).
If we use analytics/marketing cookies, we recommend implementing a cookie consent banner so you can accept/reject non-essential cookies.
7) Sharing data and service providers
We may share personal data with service providers that help us run the website and deliver services, such as:
- Hosting/infrastructure and email providers.
- Communication providers (phone/WhatsApp/email tools used to communicate with you).
- Service delivery platforms (review management components, automation tooling, support tooling), where needed to provide the service you requested.
- Payment/invoicing providers (if applicable).
- Professional advisors (legal/accounting) where necessary.
We do not sell your personal data.
8) International data transfers
Some service providers may process data outside Switzerland/EEA. Where required, we use appropriate safeguards (e.g., contractual protections) to protect data during cross-border processing.
9) Your rights
Depending on applicable law, you may have rights to:
- Access your personal data
- Correct inaccurate data
- Request deletion where legally possible
- Object to or restrict processing
- Withdraw consent (for consent-based processing)
- Data portability where applicable
To exercise your rights, contact contact@localx.world.
10) Security
We use reasonable technical and organizational measures to protect data. No system is fully secure; we cannot guarantee absolute security.
11) Children
Our website and services are not directed to children and we do not knowingly collect children’s personal data.
12) Changes
We may update this Privacy Policy from time to time. The date at the top reflects the most recent version.